Oh. My. God. I’ve figured out why we all get spam! Because it works!
There are enough of us who click on that advertisement or spam email or call about the flyer or menu you got in the mail to make the entire process worth it. Not worth it to you, you’re an idiot! But to the advertiser and marketer and seller.. totally worth it!
How do I know this? Because last night I sent out a broadcast email to 1300 of our past customers (half of the emails we have) letting them know that we have “ON SALE!” …. our vhs tapes.
I truly was almost embarrassed to send this out. I mean, WHO still uses vhs? Uses vhs enough to BUY a new one, even if it is on sale for $5.00.. WHO!! I figured, no one… this is a waste of time.
And then I went in to work today. OMG. The amount of people ordering vhs tapes from our shopping cart was baffling! This was VHS!!! I spent all day printing!
Last night it took me 2 hours to get half the list emailed out. At my deservedly high salary that’s about $35 – $40 expense. We needed at least 8 vhs tapes sold to make that money back. I crossed my fingers as I sent out batches of email 25 at a time. Yet, in less than 24 hours we’ve sold 35. 35 vhs video tapes of videos that were mostly made in 1984!!!
This must be what the first bottled water salesman felt like.